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About Misfits Market
Misfits Market, an online grocery store dedicated to reducing food waste, emerged in 2018 with a mission to connect consumers with imperfect yet nutritious produce that often goes unsold due to cosmetic irregularities. Their business model revolves around sourcing surplus products from farms and distributors, ensuring that high-quality food doesn't end up in landfills. Misfits Market specializes in offering discounted Imperfect Boxes filled with a variety of fruits and vegetables, along with a growing selection of grocery items, pantry essentials, and sustainable products. The company has gained recognition for its commitment to sustainability and affordability, earning praise from both customers and environmental organizations.